Your Brand, Your Voice: How to Use Seed Prompts and Pre-Prompts for Authentic AI Content

Your brand voice deserves to be heard—even by a machine. Learn how to use Pre-Prompts and seed prompts for AI content that resonates.

Ever feel like you’re playing a never-ending game of tug-of-war with AI writing assistants? You pull for authenticity, they pull for efficiency—and somewhere in the middle, your brand voice gets tangled up and lost. 

Well, it’s time to drop the rope and join forces. 

Today, I’m going to show you how to use seed prompts to make sure ChatGPT doesn’t just echo your words but actually speaks your language.

You’ve got content to create, so let’s get to it!

Why Seed Prompts?

Okay, let’s get real. You’ve got a business to run, content to create, and clients to please. You don’t have time to sit there editing and re-editing AI-generated content that sounds like it was written by a robot impersonating Shakespeare. That’s where seed prompts come in, and specifically, what I like to call “Pre-Prompts.”

Wondering what a “Pre-Prompt” is? Don’t worry – we’ll get there. First, let’s take a closer look at the two essential kinds of seed prompts for content creators: Background Seeding and Thread Seeding

Background Seeding

Background seeding sets the stage for the entire conversation. Think of it as your North Star that guides every interaction you’ll have in that session.

It helps maintain a consistent tone, style, or context across all exchanges. This is invaluable when you need all generated content to align with a specific voice or thematic guideline.

Key Features:

  • Scope: Affects the entire session or conversation.
  • Flexibility: Less flexible; sets a tone that persists.
  • Complexity: Generally simpler; one-time setup.

Example:

If you’re a copywriter working on a campaign for a playful, youthful brand, your background seed might specify that all generated content should carry a casual and energetic tone. Hint: your Pre-Prompt (I promise we’re getting to that!) is an example of a background seed prompt. 

Thread Seeding

Thread seeding is your tactical move. It directs the model’s behavior for a specific part or segment of the conversation.

It allows you to pivot or delve into a topic with a particular focus or nuance, separate from the overarching tone set by the background seed.

Key Features:

  • Scope: Affects only a specific thread within the session.
  • Flexibility: More agile; allows shifts in conversation direction.
  • Complexity: Can be intricate; may need multiple seeds as topics evolve.

Example:

Even within that playful, youthful brand context, you might need to discuss something more serious like ‘data privacy.’ A thread seed can guide the model to approach this topic with the necessary gravitas.

How They Work Together

  • Background Seeding sets the general tone—“We’re keeping things casual and energetic.”
  • Thread Seeding adds nuance—“But let’s be serious when we talk about data privacy.”

By combining these two, you get a nuanced, multi-layered conversation that’s both consistent and flexible. So, whether you’re crafting a long-form blog post or juggling multiple short-form content pieces, these seeding techniques give you the control to produce exactly what you need. 

Feeling ready to seed your way to more nuanced and targeted copy? Not so fast. Let’s dive into the meat of the topic. The thing my content creators rely on to write authentically on-brand AI-assisted content for our clients in my agency –  the Pre-Prompt. 

Side note: If you’re a regular over here, you’re probably getting tired of hearing about it. Sorry, not sorry. 

So, What’s a Pre-Prompt?

A Pre-Prompt is your brand’s cheat sheet. It’s a rundown of who you are, what you stand for, who you’re talking to, and how you like to say things. It’s what you plug into ChatGPT right at the start to set the stage for all the content you’ll generate. Think of it as your brand’s backstage pass to the AI world.

Remember the concept of background seeding we just talked about?

This is where your Pre-Prompt shines. 

In background seeding, you set the tone for your entire ChatGPT session by giving it the 411 on your brand. This makes sure that every piece of content that rolls out is aligned with your brand’s mission, tone, and audience.

Your Pre-Prompt is a piece of content designed specifically for this purpose. Now, for a detailed breakdown of how to create one, check out my YouTube video that walks you through the process.

You can also grab a free sample Pre-Prompt over on the resources page and use it to construct your own. 

Once you have your Pre-Prompt set up, save it somewhere handy. You’ll be using it pretty much every single time you start a chat with a large language model like ChatGPT or Claude. 

If you’re managing a bunch of different brands, I recommend creating a Pre-Prompt for each brand you work with so you can easily hop between different brand voices and writing styles, depending on what you’re working on that day. I use a simple spreadsheet to keep track of my many, many Pre-Prompts and content examples. 

How to Use a Pre-Prompt as a Background Seed

Now that you have a Pre-Prompt, there are a few options for how to use it on your LLM of choice, depending on whether you’re creating content only for yourself or for clients. Either way, you’ll use the contents of the document you created as your opening gambit. Once you’ve laid down this foundation, you don’t have to worry about setting the context for each new prompt. ChatGPT’s got it from here!

Now, if you’re creating content only for your brand, you can save yourself some steps and add the contents of your Pre-Prompt to ChatGPT’s Custom Instructions area. That will ensure your Pre-Prompt content applies to all future chats, unless toggled off. 

But, if you’re creating content for multiple clients or otherwise bouncing around between brands, you’ll want to bring ChatGPT up to speed on each and every new chat. You can do that by simply pasting your Pre-Prompt into the chat at the very beginning, or you can even use Code Interpreter to upload a document that contains your Pre-Prompt.

  • A note on the last method: I’ve found it is not quite as reliable when uploading a Pre-Prompt to Code Interpreter. I still prefer to paste my Pre-Prompt in at the beginning of each chat. Also, Code Interpreter is now called Advanced Data Analysis & Visualization.

    … no thanks, Imma keep calling it Code Interpreter. 

Now that you’ve laid down the law for your chat and given ChatGPT the context it needs, you can get to work creating authentic, compelling content. Remember to use Thread Seed Prompts along the way to modify the tone or focus of certain sections.  

Wrapping It Up

Look, AI is a tool, not a magic wand. It won’t know you until you introduce yourself properly. And there’s no better way to do that than by using a well-crafted Pre-Prompt as your background seed, complemented by strategic thread seeds. It’s like having a heart-to-heart with ChatGPT before you ask it to write your autobiography.

Ready to give it a whirl? Trust me, once you go the Pre-Prompt route, you’ll wonder how you ever did AI-assisted content creation without it. 

Remember, for a step-by-step tutorial on creating a killer Pre-Prompt, be sure to check out my YouTube channel. Because, let’s be honest, when it comes to creating authentically on-brand content, it’s all about those initial introductions.

Happy seeding, everyone! 🌱

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